Add Oil (M) Sdn Bhd was incorporated in 1986 as a 100% Malaysian-owned manufacturer, wholesaler and supplier of innovative lubricants and other specialty products for automobiles and industries. Our experience in supplying these lubricants over the years means we understand the importance of reliable and consistent services.
Add Oil’s signature brand HIPRO was created in 1991 with the customer in mind. Using state-of-the-art research and development, Add Oil’s experts challenged themselves to design competitively priced lubricants that delivery consistently superior performance.
In addition, the company business and production processes have also been awarded QMS ISO 9001 certification, a testament to the company’s on-going strives for excellence.
The competitive prices, reliable performance and high quality of our products have won us an impressive clientele base, both locally and internationally. The company focused in oversea market and have strong sales network in Asia Pacific.
In Malaysia, we currently supply a wide range of products to OEM brands. We have also done contractual supply to the Malaysia Government Sector. All our products and services come with a solid reputation built on years of experience, expertise and customer focus.
In today’s profit-oriented world, the true value of quality and the pursuit of professional knowledge are unseen elements for consumers. ADDOIL believes that public knowledge is the key to achieve constant growth in this field. As such, we deemed quality as important as life, while education and research as the driving force toward sustainable development.
Through a virtuous business cycle, we strive to overturn consumer’s inherent perception, not only ensuring consumers are buying the right product for their needs, but also having a better understanding of the importance of lubricants to maximize the longevity of vehicles.
There is a saying in Chinese Pharmaceutical industry that goes: “Though the medicine-making process is unknown, God knows the intents of our hearts.”
This was the words that best fit the late Mr. Poh’s business philosophy. Throughout the years, we adhere to the principles of genuine –something that is authentic, high quality standard and meticulously crafted by hearts.
We believe that “Integrity” is the pillar of brand value, while “communication” is the best way to express our passion and build strong relationships. A great brand positioning is established only when we are able to resonate intensively with consumers.
Our unshakeable faith for 3 decades has led us to where we are today- an established brand image, which is currently well regarded by domestic and overseas clientele. Public access to knowledge of lubricant industry, like technical performance and market value of lubricants, still remains a daunting challenge for this high-tech sector.
Despite all, ADDOIL team is committed to fulfilling our founder’s vision and beliefs; abiding by core values of an ethical business. We will continue to devote our best efforts to elevate our services to greater heights and to reach every corner of the earth.